Snoop Dogg Unveils New Gin Line

Welcome to Indoggo.

MIAMI, FLORIDA – JANUARY 31: Snoop Dogg performs at the Bud Light Super Bowl Music Fest – Night 2 at American Airlines Arena on January 31, 2020 in Miami, Florida. (Photo by John Parra/Getty Images for Bud Light)

Snoop Dogg is a man of many talents. Sure, his legacy as a foundational rap artist is cemented in hip-hop lore, but it’s what he’s done with his elevated status post musical prime that has been particularly impressive. From linking with Martha Stewart for their VH1 show, Martha & Snoop’s Potluck Dinner Party, to being the new face of Corona, Snoop’s emerged as a sought-after brand representative.

These engagements, however, are far from the end of Snoop’s fragmented entertainment career. As he continues forging his way into new partnerships, he’s simultaneously leveraged his brand power to create his own product offerings. The OG rapper has his own weed line; he has a red wine that can be found in liquor stores throughout the country; now, Snoop’s getting into the gin game.

A fitting development in his swelling business portfolio, Snoop’s new gin, Indoggo, pairs perfectly with his decorated past; after all, “Gin & Juice” might be one of the most iconic hip-hop songs of all time. Although Indoggo is not yet available, eager patrons can pre-order the Snoop-approved beverage here.

Snoop Dogg’s post music career is analogous to Michael Strahan: both bonafide stars in their respective domains who’ve continued to revinent themselves to perpetually remain relevant while expanding their horizons.

Check out Snoop’s IG announcement post below:


Zach H