Jay-Z Launches Weed Brand, MONOGRAM

posted October 23, 2020 / No Comments

Time to get high on Jay’s supply.

BEVERLY HILLS, CALIFORNIA – JANUARY 25: Jay-Z attends the Pre-GRAMMY Gala and GRAMMY Salute to Industry Icons Honoring Sean “Diddy” Combs on January 25, 2020 in Beverly Hills, California. (Photo by Alberto E. Rodriguez/Getty Images for The Recording Academy)

Jay-Z is a well-diversified man of many talents. Sure, his exploits behind the mic are iconic and have enshrined him in musical glory in perpetuity, but that might not even be his most impressive quality; his business acumen is incredibly deft. From Tidal to his Ace of Spades champagne, Hov has his hands involved in an eclectic slate of business ventures. Recently, he supplemented that impressive portfolio by launching his own weed brand, MONOGRAM.

An offshoot of his company Caliva, a cannabis infrastructure business, MONOGRAM aims to bring a refined marijuana experience to its users. With deep care and thought put into the curation and development process, Jay’s weed strains intend to play disruptor in the booming marijuana economy.

While it’s not for sale just yet, the official website has launched, along with an Instagram account.

Stay-tuned for more MONOGRAM details.