Snoop Dogg Is Getting In The Wine Business

The icon is trading in the gin and juice for some vino.

MIAMI, FLORIDA – JANUARY 31: Snoop Dogg performs at the Bud Light Super Bowl Music Fest – Night 2 at American Airlines Arena on January 31, 2020 in Miami, Florida. (Photo by John Parra/Getty Images for Bud Light)

Snoop Dogg knows how to diversify. Sure, he’s known for being a molding force in hip-hop and everyone’s favorite OG, but he’s also an actor, entrepreneur, TV personality, and more. Now, he’s expanding that decorated portfolio by getting involved in the wine business.

The Cali legend announced recently that he’s partnering with Australian wine company, 19 Crimes. His brand, “Snoop Cali Red”, will be the wine retailer’s first California-bred offering. 

In a press statement, Snoop rejoiced in this new collaboration, glowingly remarking, “I’ve been a fan of this wine and I’m excited to unveil my ‘Snoop Cali Red’ this summer and share the experience with all my fans.”

“Snoop Cali Red” will be coming to a vendor near you soon. 


Zach H