Remember when all 50 Cent had to do to turn an entire fanbase against an artist was snicker in his, or in Ashanti’s case, her direction. Those flinchingly loyal fans all of a sudden had to burn their CDs, trash their mp3s, and deny any positive feelings they may have had for said artist at any time. Back in the day, and it makes me feel old that I can write like that now, 50 launched an all-out assault on this cat named Ja Rule, who was absolutely killing the game at the time. Not only did every single he drop strike radio gold, but he had a solid team around him, and, more valuable than all of that, Ja had perfected the rap and R&B crossover that 50 would soon take for himself, minus corny J.Lo cameos.
- 730's Column
- Interviewsposted March 10, 2014 / 1 Comment
Swigga may have changed his name from L-Swift over 10 years ago, and fortunately for hip-hop fans, that’s not the only thing that changed. Inspired by a new outlook and some real life ish happening in real life, Swigga stepped up his musical output and rapped with a hunger reminiscent of his days with his original crew, the much-revered Natural Elements.
After a solid solo run, which included a grip of mixtapes along with a new crew, The Northeast Wildcats, with Eddie Brock and Al Giddy, he’s back with A-Butta and Mr. Voodoo as Natural Elements. And yes, they’re still ripping it for those who doubt. To prove it, the crew’s dropping NEp, an EP of all new Natural Elements tracks overseen by longtime producer Charlemagne and Scram Jones. Swigga takes some time with HipHopGame to talk about the new music, memories from the first NE run, his solo music, and much more in this in-depth and of course exclusive interview.
- Interviewsposted March 6, 2014 / No Comments
“I make wax, I pay tax, I don’t show cracks,” OC rapped on “Constables,” one of the many standout cuts off his debut album Word…Life. Nearly twenty years after that seminal album dropped, OC’s stayed true to those words, releasing a slew of albums showcasing his lyrical acrobatics with a variety of talented producers, including Soul Supreme, Apollo Brown, and most recently, Ray West.
O’s latest album, Ray’s Cafe, a pairing with producer/engineer and co-head of the recently created boutique label Red Apples 45 Ray West, provides jazz-infused backdrops that compliment Omar Credle’s smooth baritone. In a rare interview with HipHopGame, the legendary OC talks about the making of Ray’s Cafe, reflects on Word…Life and the moves he’s made, his immortal crew Diggin’ in the Crates, and much more in this can’t-miss interview.
- Interviewsposted March 5, 2014 / No Comments
UnLearn’s music is a lot like those old school Pringles ads. Once you pop, you can’t stop. Hearing an UnLearn banger, which requires a soulful backdrop for his thoughtful razor-sharp lyrics, will leave you replaying his albums like a Super Bowl replay, all the while asking, “How the #$%& isn’t this guy blowing up?”
The Washington Heights product, who’s blazed mics from coast to coast, stops by HipHopGame to talk about his latest project, The Sleeping Giant, his upcoming album The Wake Up Call, his inspirations, and much more in this exclusive interview.
- Interviewsposted March 4, 2014 / 5 Comments
It’s not easy to catch the ear of someone who’s crafted bangers for hip-hop’s elite, so when you do, you must be doing something right. Enter BIGREC, the rookie vet who’s been spitting flames since he got his start 20 years ago in Tulsa. Now residing in Atlanta, the MC recounts how him and Diamond D first met, his Diamond D executive-produced album, Doomsday, dropping in April, and much more in this exclusive interview.
- Interviewsposted March 3, 2014 / No Comments
From mixtapes inspired by Dragon Ball Z to rhyming alongside some of the freshest up-and-coming artists, Young Tef has been slaying beats and paying dues. The Central Jersey rhymer and one half of Chozen Few checks in with HipHopGame to discuss his latest mixtape, Final Fantasy, the Jersey scene, and much more.