In this interview with Vibe, Swizz Beatz discusses his role in Jay-Z’s Magna Carta Holy Grail album, the Samsung marketing aspect and more.
“Jay is just ahead of the times. I’ve been working with Jay for 17 years now—which is crazy because I’m only 34,” Swizz explains. “This album represents Jay. It’s like… how do give somebody something authentic that they can go back pull from and give them something that’s ahead of its time? I think he summed that up very well.”
He continues: [Fans] always want to go back to the classics. You always have that hunger of ‘Man, why didn’t he didn’t he just… Man, he’s supposed to…’ It’s always going to be that. For the first time in a long time I think someone solved that problem. He did that with this album. “