Jay-Z keeps innovating and finding new ways to promote his music. During his Twitter Q&A on Monday, Hov mentioned that he’d deliver six pieces of art following the release of his “Magna Carta Holy Grail” album.
One of the six pieces is currently underway at Pace Gallery in NYC with Jay-Z performing “Picasso Baby” for six hours. The footage will reportedly be used in a video for the song. Jay is repetitively rapping bits of “Picasso Baby” alongside fans and artists. Judd Apatow, Wale and Jerry Saltz and Marina Abramović have stopped by and joined Jay at Pace Gallery.
More footage after the jump. (more…)