Being an architect of one of the most revered eras in hip-hop comes with a price. Not only is every move scrutinized and every progressive step analyzed to ensure its hip-hopness, but one is expected to speak for an entire generation, and sometimes, the entire landscape of hip-hop. For Showbiz of the legendary Diggin’ in the Crates crew, that burden is never too much to bear. The producer behind classics like “Sound of da Police” and “Soul Clap” while proclaiming the greatness of “Panda” doesn’t feel any pressure, and that’s because he can stand behind what he’s done and knows where he’s going. Whether it’s helping put together his team’s BPM web series or executive-producing the new D.I.T.C. project Studios or O.C.’s upcoming album Same Moon, Same Sun, one can rest easy knowing Show is doing any and everything except mailing it in. In this exclusive interview, Showbiz talks about his role on the new Studios album, how he’s grown as a producer, his production techniques, and much more.
It’s been a long time coming, but the new Diggin’ in the Crates album, Studios, is here. What are your thoughts on how Studios came out?
I executive produced the album, so of course I’m very satisfied with the outcome. It took me a couple of months to put it together and I’m happy with the way it came out it did. I’m very excited about it and we’ve been getting very good reviews on it.
When you look at executive producing an album like this, do you feel any pressure, especially with how long fans have been asking for a new Diggin’ in the Crates project?