During an interview with the LA Leakers, French Montana broke down his 'Excuse My French' album cover.
"The cover for my album is kind of like, you know, in this industry you believe everything's real and it's not," Montana explained in an interview. "So I put like a kid walking through the desert. You know in the desert, sometimes you might be so thirsty you see water. And it don't be nothing there. You know what I'm saying? And it's the whole journey with me coming from Morocco, North Africa — it's like me as a kid, just seeing the opportunity to come to a big city, New York, New York, big city of dreams, just making it happen. But it's just about, this game is dry. So you got to get it how you get it. .. It was more of a statement than anything."