Killah Priest – The 730 Interview

Killah Priest - The 730 Interview

From dealing with the death of a close friend to working the indie game, 2016 was a trying year for Walter Reed. ...

CHECK IT PODCAST – Episode 1 – Starring Deacon the Villain

CHECK IT PODCAST - Episode 1 - Starring Deacon the Villain

Face it. A lot of times when you’re looking for new music, whether it’s for a long ride or when you’re trying ...

Craig G – The 730 Interview

Craig G - The 730 Interview

I Rap and Go Home is a genius concept. It's what most rappers do. Spend a decade-plus interviewing MCs from all walks ...

 

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  • junclassic – The 730 Interview

    junclassic - The 730 Interview (July 2016)

    When you’re eleven albums deep in the game, it’d be easy to get stuck in your ways, settle into an easy formula, and let cruise control take over. Lucky for us, junclassic, keeps finding new ways to reinvent himself and continues to show growth. On Better Than Fiction Too, the sequel to Better Than Fiction, the Queens product continues exploring his identity while crafting clever punchlines and getting personal, like on the tribute “Father’s Day.” jun chops it up with us while remembering an MC near and dear to our hearts, Nut Nillz.

    It’s always good to chop it up with you. Before we get into the album, Better Than Fiction Too, I wanted to talk to you about the tragic passing of Nut Nillz, who you’ve been down with for such a long time.

    Oh, man, Nut Nillz was just such a dope dude. One of the illest cats and one of the hungriest MCs. One of the livest brothers that you’ll meet, straight from the streets of Brick City, Newark, New Jerz. Lived a life a lot of these rappers fabricate. You could never even imagine the reality of it but he was such a humble dude. He lived hard, man, and was such a dope MC and was so live on stage. He was just the embodiment of a live dude. If you was wack on the mic, he would let you know. He was the type to go to your show and challenge you if he didn’t feel that you were dope. He showed me and K-Sise a lot of love from the outset. (more…)

  • Rockboy G’z – Salute

    Some new heat from the D/R Period camp.

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    Elzhi – The 730 Interview

    Elzhi - The 730 Interview

    Elzhi - The 730 Interview

    From his smooth, razor-sharp verses with Slum Village, Elzhi quickly established himself as an MC in the realest sense (and think about how many MCs can be smooth and razor-sharp at the same time – I’ll wait). Whether he’s dropping game to a lady or reminding you why his wit and wordplay is in another realm, Elzhi’s stayed Elzhi as he transitioned away from Slum to establish himself as a solo artist. When he reinvented Nas’s classic Illmatic as Elmatic, Elzhi proved to still be on the innovative tip, as he not only flipped songs that would be frightening to most, but he added a live band just to show off a little.

    In 2016, Elzhi is still that same dude. Bars for days with that smooth-like-butter flow, but the artistic growth continues. With Lead Poison, an album that unfortunately took on a double-meaning once the Flint water crisis hit, Elzhi is an open book. From his battles with depression to his love life, nothing is off limits in what is his most personal album to date. I caught up with the Detroit legend to talk about the album, mental health and hip-hop, and much more.

    (more…)

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    UnLearn – Star Child

    Word to NASA on this one.

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    UnLearn – Unfuckwitable

    Some new heat from UnLearn and the ironically named Sticky Ricardo on a track about not being fucked with.

  • Hot!

    Beneficence – The 730 Interview

    Beneficence - The 730 Interview

    “In the school of hard knocks, I am a true scholar/Music equipped for all whips, Bentleys to Impala/Ill Adrenaline medicine man, back again/I’ll bring the Bricks to your city,” Beneficence spits on “EZ As 1-2,” the blistering first cut off his critically acclaimed LP Basement Chemistry. From the jump, Beneficence goes heavy on the gas as only a Jersey driver can and doesn’t let up, delivering a smooth, reflective, and most definitely lyrical album that stands as one of the best to drop in 2016.

    And as oly a true scholar could do, Beneficence has been paying his dues for twenty-plus years in the game. From battling Pacewon in college tno rocking shows in the Tri-State area, Beneficence earned respect and built his name the right way. There are no shortcuts or gimmicks, and that’s what makes his music truly stand out. Running his own label, Ill Adrenaline, only helps, as he’s in control of his own sound and image as few artists are or would ever want to be. Surrounded by a team of talented artists, including producer Confidence, Beneficence offers what might be his best release yet, a hard feat for a vet. In this exclusive interview, Beneficence talks about his creative process, the crafting of Basement Chemistry, the Jersey scene, and much more.

    (more…)

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