Tonedeff – The 730 Interview

Tonedeff - The 730 Interview

Tonedeff is the hip-hop incarnation of WebTV. Go with it for a second - something that was way ahead of its time, ...

Reef the Lost Cauze – The 730 Interview

Reef the Lost Cauze - The 730 Interview

Reef the Lost Cauze has always been an MC’s MC. With an amazing ear for beats as well as the lyrical capacity ...

 

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  • J-Zone – The 730 Interview

    J-Zone - The 730 Interview

    J-Zone

    When I call J-Zone, he’s in the middle of doing the dishes. I’ve got lesson plans and papers that need grades. But Fish N Grits dropped, a new J-Zone album, and that’s more important than both. J-Zone has never been the type of artist to just crank out an album of twelve songs, three skits, and some corny artwork and call it a day. To understand a J-Zone album is to fully grasp the many layered steps in the creative process. Rest assured that no detail is left to random chance, from the intricately-selected and placed audio clips down to the compression on the snare.

    Fish N Grits finds J-Zone continuing his redefinition. Gone are the odes to dumping your girl before Valentine’s Day to avoid copping a gift or keeping a boombox on the passenger seat, replaced with aging in hip-hop culture, hipsters, and race. With his signature chops as well as live drums, a new skill Zone has recently honed, the music is just as dope, especially because it’s about where he’s at now and not a reproduction of what he’s already given us in celebrated underground classics like Pimps Don’t Pay Taxes and Sick of Bein Rich. Over the course of two hours, J-Zone details his musical evolution, family life, his new groups The Du-Rites and Superblack, and much more. The dishes can wait.

    Your new album Fish N Grits is out and you’ve been doing it yourself, like most of your work throughout your career. What’s the process been like for you this time and how has the process changed over the years? (more…)

  • junclassic – The 730 Interview

    junclassic - The 730 Interview (July 2016)

    When you’re eleven albums deep in the game, it’d be easy to get stuck in your ways, settle into an easy formula, and let cruise control take over. Lucky for us, junclassic, keeps finding new ways to reinvent himself and continues to show growth. On Better Than Fiction Too, the sequel to Better Than Fiction, the Queens product continues exploring his identity while crafting clever punchlines and getting personal, like on the tribute “Father’s Day.” jun chops it up with us while remembering an MC near and dear to our hearts, Nut Nillz.

    It’s always good to chop it up with you. Before we get into the album, Better Than Fiction Too, I wanted to talk to you about the tragic passing of Nut Nillz, who you’ve been down with for such a long time.

    Oh, man, Nut Nillz was just such a dope dude. One of the illest cats and one of the hungriest MCs. One of the livest brothers that you’ll meet, straight from the streets of Brick City, Newark, New Jerz. Lived a life a lot of these rappers fabricate. You could never even imagine the reality of it but he was such a humble dude. He lived hard, man, and was such a dope MC and was so live on stage. He was just the embodiment of a live dude. If you was wack on the mic, he would let you know. He was the type to go to your show and challenge you if he didn’t feel that you were dope. He showed me and K-Sise a lot of love from the outset. (more…)

  • Rockboy G’z – Salute

    Some new heat from the D/R Period camp.

  • Hot!

    Elzhi – The 730 Interview

    Elzhi - The 730 Interview

    Elzhi - The 730 Interview

    From his smooth, razor-sharp verses with Slum Village, Elzhi quickly established himself as an MC in the realest sense (and think about how many MCs can be smooth and razor-sharp at the same time – I’ll wait). Whether he’s dropping game to a lady or reminding you why his wit and wordplay is in another realm, Elzhi’s stayed Elzhi as he transitioned away from Slum to establish himself as a solo artist. When he reinvented Nas’s classic Illmatic as Elmatic, Elzhi proved to still be on the innovative tip, as he not only flipped songs that would be frightening to most, but he added a live band just to show off a little.

    In 2016, Elzhi is still that same dude. Bars for days with that smooth-like-butter flow, but the artistic growth continues. With Lead Poison, an album that unfortunately took on a double-meaning once the Flint water crisis hit, Elzhi is an open book. From his battles with depression to his love life, nothing is off limits in what is his most personal album to date. I caught up with the Detroit legend to talk about the album, mental health and hip-hop, and much more.

    (more…)

  • Hot! Video

    UnLearn – Star Child

    Word to NASA on this one.

  • Hot!

    UnLearn – Unfuckwitable

    Some new heat from UnLearn and the ironically named Sticky Ricardo on a track about not being fucked with.

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