Craig G – The 730 Interview

Craig G - The 730 Interview

I Rap and Go Home is a genius concept. It's what most rappers do. Spend a decade-plus interviewing MCs from all walks ...

Psycho Les – The 730 Interview

Psycho Les - The 730 Interview

Psycho Les and The Beatnuts have been noticeably absent as of late. Without new music, fans have been forced to keep their ...

Showbiz – The 730 Interview

Showbiz - The 730 Interview

  Being an architect of one of the most revered eras in hip-hop comes with a price. Not only is every move scrutinized ...

 

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    Elzhi – The 730 Interview

    Elzhi - The 730 Interview

    Elzhi - The 730 Interview

    From his smooth, razor-sharp verses with Slum Village, Elzhi quickly established himself as an MC in the realest sense (and think about how many MCs can be smooth and razor-sharp at the same time – I’ll wait). Whether he’s dropping game to a lady or reminding you why his wit and wordplay is in another realm, Elzhi’s stayed Elzhi as he transitioned away from Slum to establish himself as a solo artist. When he reinvented Nas’s classic Illmatic as Elmatic, Elzhi proved to still be on the innovative tip, as he not only flipped songs that would be frightening to most, but he added a live band just to show off a little.

    In 2016, Elzhi is still that same dude. Bars for days with that smooth-like-butter flow, but the artistic growth continues. With Lead Poison, an album that unfortunately took on a double-meaning once the Flint water crisis hit, Elzhi is an open book. From his battles with depression to his love life, nothing is off limits in what is his most personal album to date. I caught up with the Detroit legend to talk about the album, mental health and hip-hop, and much more.

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  • Video

    UnLearn – Star Child

    Word to NASA on this one.

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    UnLearn – Unfuckwitable

    Some new heat from UnLearn and the ironically named Sticky Ricardo on a track about not being fucked with.

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    Beneficence – The 730 Interview

    Beneficence - The 730 Interview

    “In the school of hard knocks, I am a true scholar/Music equipped for all whips, Bentleys to Impala/Ill Adrenaline medicine man, back again/I’ll bring the Bricks to your city,” Beneficence spits on “EZ As 1-2,” the blistering first cut off his critically acclaimed LP Basement Chemistry. From the jump, Beneficence goes heavy on the gas as only a Jersey driver can and doesn’t let up, delivering a smooth, reflective, and most definitely lyrical album that stands as one of the best to drop in 2016.

    And as oly a true scholar could do, Beneficence has been paying his dues for twenty-plus years in the game. From battling Pacewon in college tno rocking shows in the Tri-State area, Beneficence earned respect and built his name the right way. There are no shortcuts or gimmicks, and that’s what makes his music truly stand out. Running his own label, Ill Adrenaline, only helps, as he’s in control of his own sound and image as few artists are or would ever want to be. Surrounded by a team of talented artists, including producer Confidence, Beneficence offers what might be his best release yet, a hard feat for a vet. In this exclusive interview, Beneficence talks about his creative process, the crafting of Basement Chemistry, the Jersey scene, and much more.

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    100GrandRoyce – SupaFlexxin Freestyle

    One of Harlem’s finest from this generation spits some bars in between projects.

  • junclassic Has A New Album Dropping

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    Peace to the homie jun, who’s new album Better Than Fiction Too is dropping shortly.

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