Eternia & Masia One Stand Up For Girls' Rights:
Ontario Concert Tour to Reach 10,000 Girls

Nov. 16, 2009. Toronto: Youth-led organization The 411 Initiative For Change (411), is teaming up with Plan Canada to present 411 TV: Because I Am A Girl, -- a girls’ rights themed education program for schools across Ontario -- in the format of a mock live-to-air TV Talk Show.

Canadian hip-hop artists Eternia and Masia One use their music and personal experiences to generate discussions on issues affecting girls in Canada and around the world. The show is hosted by CBC journalist Nana Aba Duncan, MTV Canada hosts Nicole Holness and Aliya-Jasmine Sovani, along with Diane Salema join the conversation through pre-taped segments to discuss their trips to visit girls in* Haiti, Colombia* and Sudan. This highly entertaining and candid program will reach 10,000 female students in Brampton, Mississauga, Brechin, Sudbury, Sault St. Marie, Thunder Bay, Dryden, Sioux Lookout, St. Thomas, Waterdown, Hamilton, Beamsville, St. Catharines, Sarnia, Windsor, Bowmanville, Oshawa, Toronto and Richmond Hill.

411 TV: Because I Am A Girl uses video, music and theatre to hear first-hand stories from young girls around the world about access to education, forced early marriage, violence against girls and women and self esteem. This project is committed to portraying positive images of girls, to providing engaging stories and to offering real-life testimonies from girls around the world. Internationally, girls are making their voices heard, empowering themselves and inspiring others - one community at a time.

The show airs stories of local heroes by highlighting both their struggles and successes in improving their lives and their communities. 411’s programming works to connect young Canadians to volunteering initiatives and resources in their communities and provides schools with meaningful opportunities for youth to continue learning about this critical issue. This program demonstrates that young Canadians are drivers of change and make a difference in the world.

School Performance Dates:
Nov 13 – Dec 4, 2009 (9am and 1pm shows each day)
Contact 411 for school names, addresses and exact times in each city

This program is supported by: The Department of Canadian Heritage, The Ontario Trillium Foundation, Dose.ca, The Girl Effect, and MTV Canada

BECAUSE I AM A GIRL:
http://www.BecauseIAmAGirl.ca

The 411 INITIATIVE FOR CHANGE:
http:/www.Whatsthe411.ca