In less than 24 hours, Asher Roth's debut album, Asleep in the Bread Aisle, has charted to the #1 spot on iTunes top 10 albums.

Rising from the internet buzz over his lauded mixtape with Don Cannon & DJ Drama, The Greenhouse Effect, Asher Roth has gone on to win over both old school hip-hop fans and new converts alike with his true tales from suburbia and college life. His single, "I Love College", has has gone Platinum, charted in the top 20 on Billboard and the album sold out in-stores across the country on it's first day of sale, 4/20. Major retailers underestimated Asher Roth's grass roots support from blogs and magazines in the hip-hop and indie community and are now scrambling to get more copies in-stores.