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ASAMOV
INTERVIEW BY BRIAN KAYSER
|
10/24/2005
How's things
been going?
I'm chilling. I'm
just anxious about this release. We've got a lot of good feedback on this album,
no negative feedback, that's a real good thing and a bad thing, because sometimes
negative feedback is good for you. Everything's been good so far.
How does it
feel to finally have an album out after all these years of grinding?
Aw man, it's a
feeling you can't even explain. To see your shit sitting up there in the racks
with all the other CD's, it's a feeling that you can't even explain. We're blessed
to have that happen and Desi's looking out for us. We're just going to go with
the flow.
How long did
it take Asamov to record "And Now
"
Asamov's been recording
since 2002. We've always had our individual music as well. We had maybe 50-60
songs and we were cutting songs trying to make a cohesive album. We recorded
everything in a year and a half.
What's your
favorite track on the album?
"Hook Slide"
is one of my favorite joints because it's funky, "Bad News," "Help
Me Sing," I got a lot of favorites on there, but "Hook Slide"
is probably my favorite.
"Supa Dynamite"
is focused on soul, do you feel like soul is missing in music today?
Definitely man!
Soul is definitely missing in Hip Hop. I feel like the bar is lowered in Hip
Hop for lyrics and originality. Back in the days, you had to be dope on the
mic to even speak. You had to be dope to spit a rhyme. Nowadays, the bar is
so low, anyone and their mama can spit a rhyme.
What's the significance
of the "And Now
" title?
It's in the essence
of good music in general. Coming from Jacksonville, it's like we're saying "we're
here." Let's do it, we're here, and now, what's after that...
How does Asamov
record a song?
Therapy's a DJ
and producer, Basic's a DJ, MC, and producer, Willie's on the beats
it's
not left up to anyone to make a decision. We've all been listening to Hip Hop
forever. It comes natural because we work so well together with one another.
How was it working
with 9th Wonder on "And Now
?"
We got that through
our 6-Hole connect, 9th sent us a beat CD, and we knocked it out.
You guys have
a wide range of guests, how did you go about picking who you wanted?
The "Standing
Room Only" joint wasn't supposed to go on there, but Therapy reached out
and him and J-Live wanted to make it. Wordsworth got on the track too. We just
added it to our album and it was a wrap.
You guys are
named after science fiction writer Isaac Asimov, what are your similarities
to him?
What we're trying
to do, we're trying to go out of the box and just trying to bring that feeling
back when you first heard KRS, or first heard "Halftime" or when you
were watching Juice and saw Special Ed get out the Volkswagen Jetta. We're trying
to go back to that and bring that good feeling back.
How did Asimov
come together?
We always knew
each other from the scene. Therapy was the battle rapper. Basic was a DJ, and
Willie was always making beats. I was that real Hip Hop dude that was always
into shit. We were good friends at first. We all had crews back then, but the
ones that were really serious made it through. We all had the same interests,
and it just ended up that we formed a group and went with it. We all had our
own groups doing our thing, but we just combined forces to try to put Florida
on the map.
How much skill
does each member bring to Asamov?
Damn. Motherfuckers
are overqualified for this rap game. Therapy on the beats, wheels, and mic.
Basic is a B-Boy DJ, he spins the illest breaks. Him and Therapy have the illest
record collection. Willie on the beats, and me on the mic. Everybody is holding
their weight and bringing more to the game.
How important
is skill right now in the industry?
Skill ain't important
in the industry. It's 90% business, 10% talent. That's why everybody and their
mama is doing this. All you need is money and the right connections, and you
got it.
What's the Jacksonville
scene like?
Jacksonville is
a scene that's pretty much overlooked in Hip Hop. It all boils down to a motherfucker
having to go out of Jacksonville to get respect and then come back to Jacksonville.
There are a lot of cats doing their thing here, but Asamov is the first cats
doing this on a larger scale. As a whole, we run with your thug cats, alternative
cats, anyone, because at the end of the day everyone is trying to do the same
thing. The scene is cool. There's a lot of talent, but it's overlooked.
What made you
want to work with Desi Relaford and 6-Hole Records?
Desi and Therapy
were good friends. Desi saw some cats that were really serious about this and
he did what he could to help us. He put us on our feet. It's a blessing that
Desi was able to help us.
How much creative
control did you have doing "And Now
"
We have all creative
control. He heard stuff that we had done back in the days, but we gave him the
finished album and he was like "that's what's up."
The album is
out now, why should people cop it?
I can't say if
"you want real Hip Hop." Nobody can front on good music. If you want
real good music, check for Asamov. It's some melodic, soulful shit.
What's coming
up next for Asamov?
We're trying to
get this marketing campaign going full swing. We're about to go on a tour with
the Perceptionists. We're just trying to get out there and spread the word.
What do you
want to say to everyone out there reading this?
I want everybody
to go out and cop "And Now
" Go get it, get two, three, four
copies. Keep spreading the word and put Asamov in your vocabulary.
Also check out
http://www.myspace.com/ASAMOV