• Beneficence – The 730 Interview

    Beneficence - The 730 Interview

    “In the school of hard knocks, I am a true scholar/Music equipped for all whips, Bentleys to Impala/Ill Adrenaline medicine man, back again/I’ll bring the Bricks to your city,” Beneficence spits on “EZ As 1-2,” the blistering first cut off his critically acclaimed LP Basement Chemistry. From the jump, Beneficence goes heavy on the gas as only a Jersey driver can and doesn’t let up, delivering a smooth, reflective, and most definitely lyrical album that stands as one of the best to drop in 2016.

    And as oly a true scholar could do, Beneficence has been paying his dues for twenty-plus years in the game. From battling Pacewon in college tno rocking shows in the Tri-State area, Beneficence earned respect and built his name the right way. There are no shortcuts or gimmicks, and that’s what makes his music truly stand out. Running his own label, Ill Adrenaline, only helps, as he’s in control of his own sound and image as few artists are or would ever want to be. Surrounded by a team of talented artists, including producer Confidence, Beneficence offers what might be his best release yet, a hard feat for a vet. In this exclusive interview, Beneficence talks about his creative process, the crafting of Basement Chemistry, the Jersey scene, and much more.

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  • Agallah – The 730 Interview

    Agallah - The 730 Interview

    Agallah and I did our first interview about ten years ago. This is back in the Purple City days and his first official release was dropping, You Already Know. When we started the interview, it only took one question for 8Off to tear through almost every subject I had questions for. I’m staring at my phone, feeling a mixture of confusion, because I don’t know how I’m going to run an interview that was only one question, but more awe, definitely more awe, because this was a dude that fully believed in his project and himself as an artist and was so damn excited to talk about it that questions be damned, he has a platform and he’s going to use it.

    Fast forward ten years, and as Biggie said, things done changed. While his music has advanced, both sonically and in the diverse subject matters, you wouldn’t know it talking to Ag. On this cold night, I’m in Virginia and he’s outside San Antonio, spending time with his aunt, who just emerged victorious after a bout with breast cancer. There should be a lot to be happy about, but there isn’t.

    The pain of losing Sean Price last August is still ever-present, so much so that Ag stops the interview at one point to compose himself. Sean wasn’t just a rapper friend and someone Agallah worked with. They were childhood friends, dudes who stuck together when the industry was over both of them, before Sean’s resurgence with Monkey Barz. As devastating a loss as Sean Price was to the hip-hop world, it’s much, much worse for those who knew the real Sean, the friend, the father, the husband.

    Despite the pain, Agallah released his new album, Bo: The Legend of the Water Dragon, to reaffirm his place in the game and remind everyone that while he’s been suffering, he’s paid his dues and he’s still one of the most talented in the game, both on the beats and the mic. On the album, Ag works through the pain of losing Sean Price, releases the final finished song of them together, and fires some much-needed shots into the air just to let everyone know he’s still here and while he may be down, he’s far from out, the one common thread from our first convo back in ‘06.

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  • Thru Interview

    Thru

    Thru, f/k/a Trujillo, first caught my ear way back in the day with his gruff delivery, slick wordplay, and his unique way of describing life through his lens. Not an easy task. These days, Thru is still doing that, whether it’s dropping free projects or albums, you can hear the hunger like the crackle of vinyl. In this interview, Thru tackles a variety of topics as he continues to assert his place in the hip-hop canon as one of the best that needs to be discovered.

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    Cole James Cash: The WeGoinIN Interview

    Cole James Cash - The WeGoinIN Interview

    Cole James Cash - The WeGoinIN Interview

    Cole James Cash is a producer you should be checking for, whether it’s his intricate instrumental projects or how he has the ability to bring the gutterest of gutter bars out of MCs. Hailing from the Bay Area, Cole James Cash was originally into the EDM scene as a DJ before delving into the production game. As he made headway in the game, though, his addiction to prescription pills became so overpowering that Cole James Cash did a stint in rehab. Today, while fighting the urge to go back to that life, we find the talented producer focused on raising his family and his upcoming projects, the most recent of which will be Street Champion, an album inspired by the classic Street Fighter II. Check out Cole James Cash in this exclusive interview, as he details putting the album together, fighting his addiction, his production process, and much more.

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    Audible Doctor: The WeGoinIN Interview

    Audible Doctor - The WeGoinIN Interiew

    From his crew the Brown Bag All-Stars to producing for 50 Cent and Onyx, Audible Doctor has
    carved a niche for himself in a genre where everyone’s got a beat tape and a demo. Lately, though, A.D. has been proving that he can also put a project together, as he’s dropped a string of EPs that not only put his production talents on full blast but also his skills as an MC, something he did way before he ever touched a drum machine. In this exclusive interiew, Audible Doctor talks about his recent projects, including a very dope one with Chicago MC A.K., as well as what’s going on with the BBAS album, the beat game, who he wants to work with, and much more.

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    Ron Browz: The WeGoinIN Interview

    Ron Browz - The WeGoinIN Interview

    Ron Browz is one of those producers who everyone should be talking about. Few have laid down as many consistent bangers as the Etherboy, going back to the Big L days to Nas’s “Ether” to 50 Cent, Nicki Minaj, and Ludacris. Most recently, Browz has laid down bangers for Method Man, Papoose, and Remy Ma, while focusing on his own label, Etherboy Records, and his artists on the label, Belle and Mani Miles. Whether he’s producing for an A-list MC like Method Man or Papoose or breaking an artist like Belle, Browz’s production is consistently dope. We caught up with Ron to talk about his recent work, making the “Ether,” and much more.