Remember when all 50 Cent had to do to turn an entire fanbase against an artist was snicker in his, or in Ashanti’s case, her direction. Those flinchingly loyal fans all of a sudden had to burn their CDs, trash their mp3s, and deny any positive feelings they may have had for said artist at any time. Back in the day, and it makes me feel old that I can write like that now, 50 launched an all-out assault on this cat named Ja Rule, who was absolutely killing the game at the time. Not only did every single he drop strike radio gold, but he had a solid team around him, and, more valuable than all of that, Ja had perfected the rap and R&B crossover that 50 would soon take for himself, minus corny J.Lo cameos.
- 730's Column
- 730's Columnposted October 15, 2013 / 1 Comment
Kendrick Lamar lit a fire under some of New York’s finest (and slightly dormant) MCs with his verse on “Control.” We break down the quality of responses. Who was dope, who was wack, and who should have stayed silent?
- 730's Column Featuresposted August 14, 2013 / 2 Comments
Dang, Kendrick. You really had to take it there, didn’t you? Gotta give you props, though, because while everyone’s trying to figure out what just happened, you’re already three moves ahead. Most of the rappers you named in Big Sean’s “Control” are still trying to figure out if it’s a diss or not, which shows you how far hip-hop has fallen. (more…)
- 730's Columnposted March 16, 2013 / No Comments
We had the right idea in the beginning. And, and we just need to maintain our focus, and elevate. We what we do we update our formulas. We have certain formulas but we update ‘em with the times, and everything y’know. -Guru
I also thought about leading off with Rakim, another one of my all-time favorites, and his, “It’s been a long time, I shouldn’ta left you, without a dope interview…”
HipHopGame is back. ‘Nuff said, right? (more…)