L.A. Reid Signs Big Boi to New Label


Back together again.

In a turn of events, ATLien Big Boi and super music executive, L.A. Reid, have reunited. After the latter left his post at Epic Records amidst a sexual harassment accusation, he formed a new label, HitCo. Big Boi is his first signing.

Their first order of business is to get Big Boi’s hit track, “All Night”, on the radio. Knowing their respective decorated careers, achieving continued success shouldn’t be an issue.

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