Nipsey Hussle Announces a Big Partnership


Business is good for the West Coast rhymer.

On top of his lyrically-inclined West Coast raps, Nipsey Hussle is also an accomplished businessman. Today, he took one of his businesses to the next level.

The LA rapper announced today that he’s partnered his imprint label, All Money In, with the hip-hop behemoth, Atlantic Records. The deal is a multi-album one, which will release Nipsey’s forthcoming album, Victory Lap. However, Nipsey’s artists will still fully operate under the All Money In banner, and remain independent. Sounds like a win-win situation.

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